We connected the same Meta ad account to eight automation tools and set each one loose on bidding, budgets, creative, and rules. What our team found was that most of them automate one motion brilliantly and mime the rest, so the word automation ends up covering wildly different jobs.
Written by Raul del CuadroWe loaded the same content-led lead campaign into nine native and content-discovery platforms and tracked which ones actually drove conversions on the open web, not just clicks. What surprised our team was how far apart placement control sits from platform to platform once real budget starts moving.
Written by Renata EschilettiWe ran the same twelve client accounts through eight paid search platforms, from a solo-friendly optimizer to a suite that starts at six figures a year. The finding that reshuffled the list: the tool that flagged the most issues was not the one whose flags were worth acting on.
Written by Raul del CuadroWe loaded the same abandoned-cart audience and product feed into nine retargeting platforms, then watched which ones could actually chase a lost sale across the open web, Meta, and the store itself. What surprised our team was how few manage all three - most are one channel wearing a wider badge.
Written by Renata EschilettiWe connected the same ad accounts to eight platforms that all promise cross-channel control, then tried to run one campaign across paid social and search from a single screen. What surprised our team most was how many so-called cross-channel tools are really one network wearing a wider label. That gap decides what a lean team should buy.
Written by Raul del CuadroAfter piping the same matched Google Ads and Meta traffic into nine CRO platforms across two months, the gap our team kept measuring was not between testing engines. It was between tools that lifted post-click conversion in the first week and tools that needed a quarter of clean traffic to do anything at all.
Written by Carles DuarteSocial media advertising platforms promise to run your paid campaigns while you sleep, yet half of them only boost posts and quietly call it a strategy. The gap between true ad automation and a glorified publish button decides whether your budget compounds or evaporates across Meta, TikTok, and beyond.
Written by Raul del CuadroProgrammatic advertising platforms promise to automate your media buying, but picking the wrong DSP locks your budget into an ecosystem that may not serve your actual campaign goals.
Written by Raul del Cuadro