Renata Eschiletti Expert

Renata Eschiletti

Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.
Hands On Native Advertising

Best Native Advertising Platforms for Performance Marketers

We loaded the same content-led lead campaign into nine native and content-discovery platforms and tracked which ones actually drove conversions on the open web, not just clicks. What surprised our team was how far apart placement control sits from platform to platform once real budget starts moving.

Hands On Retargeting

Best Retargeting Software for Ecommerce

We loaded the same abandoned-cart audience and product feed into nine retargeting platforms, then watched which ones could actually chase a lost sale across the open web, Meta, and the store itself. What surprised our team was how few manage all three - most are one channel wearing a wider badge.